Blog — Wear Your Roots

Since 1944, Smokey Bear has been the iconic protector of America's forests, reminding us that "Only YOU can prevent wildfires." But behind this legendary figure stands the USDA Forest Service—a vital organization dedicated to preserving the nation’s natural landscapes. At Wear Your Roots, we celebrate the deep connection between people and nature. From wildfire prevention to sustainable land management, the USDA Forest Service works tirelessly to protect the wild places we cherish. Learn more about their impact and how you can support their mission—starting with our Smokey Bear collection, a tribute to this legendary guardian of the forest.

Wear Your Roots Clothing: A Brand for Those Who Love Their Home State If you are looking for a way to express your pride and passion for your home state, look no further than Wear Your Roots Clothing (WYR Clothing). WYR Clothing is a company that sells clothing and accessories that celebrate people’s state roots and heritage. Whether you’re from Montana, California, Texas, or any other state, WYR Clothing has something for you. How It All Started WYR Clothing was founded by two childhood friends in their hometown in Montana. They wanted to create a brand that would allow people...

Hi, it's Joe at Wear Your Roots Clothing, a company whose designed, manufactured and sold clothing that celebrates the places and states you love and call home for over twelve years now.     Over the years we've developed iconic partnerships with power houses like Smokey Bear and Woodsy Owl. Chosen not just for their nostalgia, but the message they represent. In addition to iconic partnerships we keep clear to our original message of supporting a diversified group of local Montana high schools and colleges. As well as others throughout the United States. When our customers speak, we listen. Increasing our...