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Since 1944, Smokey Bear has been the iconic protector of America's forests, reminding us that "Only YOU can prevent wildfires." But behind this legendary figure stands the USDA Forest Service—a vital organization dedicated to preserving the nation’s natural landscapes. At Wear Your Roots, we celebrate the deep connection between people and nature. From wildfire prevention to sustainable land management, the USDA Forest Service works tirelessly to protect the wild places we cherish. Learn more about their impact and how you can support their mission—starting with our Smokey Bear collection, a tribute to this legendary guardian of the forest.

It’s an exciting time for college football fans as the playoffs are here, and the energy is electric! At Wear Your Roots, we’re proud to celebrate the achievements of some incredible teams we partner with as they gear up for their big games. From bowl games to playoff rounds, these teams are making their mark, and we’re here to help you show your pride with exclusive licensed collections. Here’s a look at the teams in the spotlight and how you can gear up to cheer them on: Fresno State Bulldogs Playing in the Famous Idaho Potato Bowl on Dec. 23...

As the leaves begin to turn and the air gets a little crisper, we welcome one of the most beautiful seasons of the year—fall! The first day of fall brings with it the perfect opportunity to refresh your wardrobe with cozy layers that keep you warm and stylish all season long. At Wear Your Roots, we understand the importance of comfort without compromising on style, and we’ve got you covered with our collection of hoodies and long sleeve shirts that celebrate your state pride. Why We Love Fall There’s something magical about fall—the cool breeze, the changing colors, and the...

Welcome to Nebraska, a state where vast plains meet rich history and culture. From the bustling cities of Omaha and Lincoln to the serene landscapes of the Sandhills, Nebraska offers a unique blend of urban charm and natural beauty. This month, we honor Nebraska—not just as a destination, but as a home, a memory, and a symbol of enduring spirit and pride. Fascinating Facts About The Cornhusker State The Birthplace of Kool-Aid: Did you know that Kool-Aid, the iconic drink mix, was invented in Nebraska? Edwin Perkins created it in Hastings in 1927, and it has since become a beloved...