Blog

Meet the WYR MultiPack – A Bag That Does It All There are bags that look good, and then there are bags that keep up. The WYR MultiPack is the best of both worlds—a backpack, messenger bag, and duffle all in one. Whether you’re headed across the country, across the state, or just across town, this bag was built to move with you. It’s the grab-and-go gear companion that works as hard as you do—and looks even better doing it. Versatile by Design From long weekends and office commutes to spontaneous road trips and carry-on-only flights, the WYR MultiPack adapts...

Deep Roots in a Small but Mighty State Tucked into the heart of New England, Connecticut may be one of the smaller states—but its heritage, charm, and pride run deep. From its coastal towns and forested trails to its centuries-old traditions, the Constitution State is a symbol of quiet strength and rich roots. At Wear Your Roots, we celebrate that pride with our exclusive Connecticut Collection — designed to help you rep where you’re from, where you were raised, or simply where you feel at home. Connecticut: A State of Firsts, Foundations, and Forests Connecticut has always been a trailblazer,...

Smokey Bear x Wear Your Roots – Spreading the Message of Forest Protection If you grew up in the U.S., chances are you know the words: “Only YOU can prevent wildfires.” That message has been echoing across generations since 1944—delivered by one of America’s most iconic figures: Smokey Bear. At Wear Your Roots, we’re proud to collaborate with the USDA Forest Service to bring Smokey’s legacy to life through our official Smokey Bear Collection. Each piece isn’t just apparel—it’s a statement of support for wildfire prevention, forest preservation, and a deeper respect for the land we call home. The Legacy...

State Spotlight: Colorado – Where Adventure Meets State Pride Colorado isn’t just a place—it’s a way of life. Known for its breathtaking mountains, adventurous spirit, and vibrant communities, the Centennial State holds a special place in the hearts of locals and visitors alike. At Wear Your Roots, we honor that connection with our Colorado Collection—gear designed to let you wear your state pride wherever you go. From the Rockies to the Plains: Colorado’s Diverse Beauty Colorado’s landscape is one of the most varied in the country—towering peaks, alpine lakes, high deserts, and sprawling plains. Whether you’re skiing fresh powder in...