Wear Your Roots Clothing Expands Its Retailer Base, Giving U.S. Consumers More Ways to Show Off Their State Pride With Trendy Apparel

Wear Your Roots Clothing Expands Its Retailer Base, Giving U.S. Consumers More Ways to Show Off Their State Pride With Trendy Apparel - WYR

MISSOULA, MT, August 17th, 2023 — Wear Your Roots Clothing, a beloved brand embracing the deep love for one's home state, is thrilled to announce its latest retail partners: Murdoch's, SCHEELS, D&B Supply, and Dillards. With its iconic State Roots copyrighted design, Wear Your Roots offers an extensive range of stylish lifestyle clothing and accessories, allowing individuals to showcase their state pride. From prominent sports and fashion outlets to local specialty stores, the brand's distribution network continues to expand.

The hallmark of Wear Your Roots Clothing is its distinctive logo, artfully merging the contour of each state with the motif of intertwined roots. This emblem symbolizes the profound connection between people and their origins, as well as the natural beauty found within each state's borders.

Co-Founder Aaron Sipe expressed, "Our expansion into diverse retail avenues is grounded in our commitment to providing contemporary consumers with clothing that resonates with their journey and reflects their pride in their roots. Wearing your heritage is a source of joy, and WYR Clothing ensures that curating your wardrobe is an enriching experience."

From its inception in Montana by lifelong friends Aaron Sipe and Brandon Slocum, Wear Your Roots Clothing has evolved to encompass a wide assortment of premium products catering to men, women, and youth. The brand has even partnered with esteemed entities like Smokey Bear, Woodsy Owl, and the U.S. Forest Service to create collections that pay homage to these organizations' legacies and missions.

Guided by a fusion of style, durability, and comfort, Sipe and Slocum meticulously craft their collections. Their exclusive designs adorn an array of top-notch apparel, spanning from newborns to men's and women's attire, rendering Wear Your Roots a comprehensive destination for the whole family.

Distinctive copyrighted designs come to life through printing and embroidery on a diverse selection of fabrics, clothing types, and accessories. The lineup is expansive, featuring T-shirts, sweatshirts, hoodies, jackets, hats, backpacks, and trendy fashion pieces. The brand proudly showcases at prominent trade shows such as Outdoor Retailer and Vegas Tailgate, cementing its position as an industry frontrunner.

Highlighted by recent best-sellers, the offerings exemplify diversity and contemporary trends:


  1. Low-Profile Snapback Trucker: A mesh baseball cap that harmonizes style and roots.
  2. Fresh Cap Rope Hat: Crafted for outdoor adventures, its cotton/nylon blend ensures both lightness and resilience.
  3. Evergreen 7 Panel Hat: A modern spin on a classic, the seamless front panel exudes contemporary flair.
  4. Fish Hook & Loop Trucker Cap: The ultimate fishing companion, a pre-curved, structured trucker hat with widespread appeal.

Lifestyle Apparel:

  1. Women's Crop Tee: A featherweight, cropped tee designed for comfort during warm spells.
  2. Smokey Bear Camper Hat 5 Panel: Durable and comfortable, a companion for all outdoor endeavors, bearing the beloved Smokey Bear insignia.
  3. Smokey Bear Crewneck (Unisex): A timeless cut featuring the subtle Smokey Bear logo, fashioned from a soft cotton blend for casual elegance.
  4. Smokey Bear Onesie: Ensuring forest fire awareness from the very start, an adorable onesie for the youngest generation.

Wear Your Roots Clothing, an embodiment of pride in one's origins, is your destination for uniting fashion and heritage. Stay true to your roots with their remarkable designs, available through an array of trusted retailers. Explore their collections and embark on a journey that merges style and identity.

For more information, please visit wearyourroots.com.

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