Join the WYR community

Wear Your Roots is a clothing brand that honors state pride and iconic American symbols through high-quality, thoughtfully designed apparel. Our mission is to inspire connection and nostalgia by celebrating heritage, nature, and beloved icons like Smokey Bear, Woodsy Owl, and Sasquatch. From our state roots-inspired designs to collaborations with iconic figures, our products are created for those who take pride in their roots and embrace adventure, authenticity, and the great outdoors. Every piece reflects a deep appreciation for the state you call home and the stories that make it unique. Whether you're exploring the wilderness, cheering for your home team, or showcasing your love for American heritage, Wear Your Roots is more than apparel – it’s a celebration of who you are and where you come from. Join us in sharing your story, embracing your roots, and wearing them proudly.