Smokey Bear x Wear Your Roots – Spreading the Message of Forest Protection
If you grew up in the U.S., chances are you know the words: “Only YOU can prevent wildfires.” That message has been echoing across generations since 1944—delivered by one of America’s most iconic figures: Smokey Bear.
At Wear Your Roots, we’re proud to collaborate with the USDA Forest Service to bring Smokey’s legacy to life through our official Smokey Bear Collection. Each piece isn’t just apparel—it’s a statement of support for wildfire prevention, forest preservation, and a deeper respect for the land we call home.
The Legacy of Smokey Bear
Created during World War II, Smokey Bear became the face of a national campaign to prevent forest fires at a time when resources and public attention were stretched thin. Over 75 years later, Smokey is more relevant than ever.
With wildfires becoming increasingly destructive due to dry seasons, climate shifts, and human error, Smokey’s mission—to remind people of their role in prevention—is urgent and necessary. And now, you can wear that message with pride.
Our Partnership with the USDA Forest Service
The USDA Forest Service and Wear Your Roots are united by a simple but powerful belief: we all have a role to play in protecting nature. That’s why we’re honored to officially license Smokey Bear designs through our collection, ensuring that every purchase helps spread awareness and supports public education around fire safety.
Our Smokey Bear apparel highlights the classic character in bold, stylish designs—built for the campsite, the trail, or wherever you rep your roots.
Forest Safety is State Pride
Every tree, trail, and national park is part of a bigger story—our shared roots. Whether you’re hiking in the Rockies, camping in the Ozarks, or exploring the forests of the Pacific Northwest, the message stays the same: respect the land, and protect what matters.
Wearing Smokey Bear gear isn’t just about nostalgia—it’s about accountability. It’s a way to say:
✅ I care about the environment.
✅ I believe in educating others.
✅ I support the mission of fire safety and conservation.
What’s in the Collection?
We’ve created pieces that blend vintage Americana vibes with modern comfort and state pride, so you can support the cause in style.
👕 Smokey Bear Tees: Featuring throwback graphics and modern fits. Perfect for daily wear or trail days.
🧢 Smokey Bear Hats: Breathable, durable, and made for sun-soaked adventures.
🧥 Fire Watch Hoodies: Warm, statement-making hoodies that carry the message forward.
👉 Shop the full Smokey Bear Collection
A Shared Mission That Starts With You
Wildfire prevention starts with education—and that starts with awareness. Whether you're picking up a Smokey Bear tee for yourself or gifting one to a fellow outdoor enthusiast, you're helping keep the message alive.
At Wear Your Roots, we’re proud to stand alongside the USDA Forest Service in supporting this cause. Through our Smokey Bear apparel, we aim to amplify Smokey’s timeless message while giving you a tangible way to express your pride for both your state and the forests that make it great.
Because in the end, Only YOU Can Prevent Wildfires—and now you can wear that message with pride.
Explore the Official Smokey Bear Collection Here – Licensed, impactful, rooted in purpose.